What Are Phrases That Should Be Banned In Advertising?
Why do advertisers not stop using terms like: “hot dog,” “sausage,” “shrimp,” and “fish?” It is perfectly acceptable to use these words, but why do they continue to use them?
Marketers must know the target audience. In order to reach a specific target group, you must know who they are. Knowing who your target audience are helping you to communicate with them.
Most of the time, words are used in a sentence without the person using the word or the reader’s interpretation of the words. The advertiser uses these words to “prove” how much meat and potatoes they are! So, they can 카지노 the reader is hungry for their product!
How do you find the word to ban? Using the Google AdWords Keyword Tool it is easy. You just enter the word or phrase in quotation marks. Next you will want to choose how many advertisers you would like.
Some people wonder, “Why would I use this word?” What makes a word or phrase a good one to use? If a person has the word as part of their everyday vocabulary they would understand the message and use it.
“Ad” could be the most used word in a public relations term as it means advertising. Using a word in quotation marks proves nothing, so advertisers continue to use the words, which they do not understand.
In advertisements a person might think the word is part of the picture or the image. It does not mean anything at all. It does not mean what the advertiser believes it means.
Consider a product promoted by a public relations company and the company uses the word in an advertisement. The customer finds the word offensive. The customer is offended by the word and does not purchase the product.
This scenario shows how an advertiser may offend the customer if the advertiser continues to use the word in advertising. Now take a product such as coffee with the same company and the product is delicious. The customers will purchase the product from the company.
Now think about using the word “shrimp” as the name of the product. Customers might think the word “shrimp” is a disparaging name. They might believe the advertiser is offensive and will be offended if they continue to use the word in their ads.
It does not matter if the words used in the advertisement is meant as a compliment or a negative term. The point is when a word is used with the image or description, the customer will not understand the meaning and therefore will not purchase the product.
The next time you are watching a television advertisement, listen carefully to the words used. You want to determine if you feel the advertiser is using a positive word or a negative word.